This is my hypothetical perfume campaign for Helmut Lang as part of my university brief. My overall shoot concept drew inspiration from both Helmut Lang Spring 1998 Menswear collection and the Spring 2020 Menswear collection. To help bring the ethos of Helmut Lang into my shoot I styled garments which reflected his efforts to bring casual uniforms into everyday use. This was a shoot created to slightly push the boundaries of Helmut Lang